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|---|---|---|---|
| 001 | 000140905 | ||
| 005 | 20240519155050.0 | ||
| 008 | 171114s2017 mx a fr 001 0 spa d | ||
| 020 | _a9786073238458 | ||
| 040 |
_aMx-ChUA _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bKOT 2017 |
| 100 | 1 |
_aKotler, Philip _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de marketing _cPhilip Kotler, Gary Armstrong; traducción Lourdes Amador Araujo, Leticia Esther Pineda Ayala |
| 250 | _aDécima tercera edición | ||
| 264 |
_aMéxico _bPearson Educación _c2017 |
||
| 300 |
_axxviii, 643 páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de: Marketing. An introduction | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aAdministración | |
| 700 | 1 |
_aArmstrong, Gary _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20171114 | ||
| 950 | _c20171130 | ||
| 950 | _c20180815 | ||
| 950 | _c20190226 | ||
| 950 | _c20190827 | ||
| 950 | _c20190828 | ||
| 950 | _c20211122 | ||
| 950 | _c20211122 | ||
| 950 | _c20230224 | ||
| 950 | _c20230914 | ||
| 999 |
_c240606 _d240606 |
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