| 000 | 01074nam a2200337uib4500 | ||
|---|---|---|---|
| 001 | 000138903 | ||
| 005 | 20240519155005.0 | ||
| 008 | 051107s2010 xxua fr 000 0 eng d | ||
| 020 | _a9780071283182 | ||
| 020 | _a0071283188 | ||
| 040 |
_aMx-ChUA _bspa _erda |
||
| 082 | 0 | 4 |
_a658.81 _bJOH 2010 |
| 100 | 1 |
_aJohnston, Mark W. _eautor |
|
| 245 | 1 | 0 |
_aMarketing management _cMark W. Johnston, Greg W. Marshall |
| 264 |
_aEstados Unidos _bMcGraw Hill Irwin _c2010 |
||
| 300 |
_axxvi, [644] páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 |
_aAdministración _xventas |
|
| 650 | 4 |
_aEstrategias _xventas |
|
| 700 | 1 |
_aMarshall, Greg W. _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20161125 | ||
| 950 | _c20190305 | ||
| 950 | _c20190610 | ||
| 950 | _c20230914 | ||
| 999 |
_c238604 _d238604 |
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