000 | 00760nam a2200229uar4500 | ||
---|---|---|---|
001 | 000134051 | ||
005 | 20240519154821.0 | ||
008 | 150317s2007 ag fr 000 0 spa d | ||
020 | _a9789506415099 | ||
082 | 0 | 4 |
_a658.8 _bSCH 2007 |
100 | 1 | _aSchultz, Don E. | |
245 | 1 | 0 |
_aComunicaciones de Marketing integradas _cDon E. Schultz, Stanley L. Tannenbaum, Robert F. Lauterborn; traducción de Carlos Gardini |
264 |
_aArgentina _bGranica _c2007 |
||
300 |
_a295 p. _bil. _c21 cm. |
||
500 | _aTraducción de: Integrated marketing communications | ||
650 | 4 |
_aMarketing _xcomunicación |
|
905 | _alibros | ||
944 | _aGLOBAL | ||
950 | _c20150317 | ||
950 | _c20230914 | ||
999 |
_c233752 _d233752 |