| 000 | 00859nam a2200289uar4500 | ||
|---|---|---|---|
| 001 | 000129345 | ||
| 005 | 20240519154659.0 | ||
| 008 | 991125s1986 xxua fr 000 0 eng u | ||
| 020 | _a0256037256 | ||
| 082 | 0 | 4 |
_a658.802 _bMCC 1986 |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 1 | 0 |
_aBasic marketing _cE. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault jr. |
| 250 | _a4a | ||
| 264 |
_aEUA _bRichard D. Irwin _c1986 |
||
| 300 |
_axvii, 841 p. _bil. _c28 cm. |
||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aMercadeo | |
| 650 | 4 | _aComercialización | |
| 650 | 4 |
_aAdministración _xmercadotecnia |
|
| 650 | 4 |
_aEmpresas _xmercadotecnia |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20140219 | ||
| 950 | _c20140219 | ||
| 950 | _c20230914 | ||
| 999 |
_c229046 _d229046 |
||