| 000 | 01206nam a2200361uib4500 | ||
|---|---|---|---|
| 001 | 000127238 | ||
| 005 | 20240519154626.0 | ||
| 008 | 080214s2007 mx a fr 001 0 spa d | ||
| 020 | _a9789706866073 | ||
| 020 | _a9706866078 | ||
| 040 |
_aMx-ChUA _bspa _erda |
||
| 082 | 0 | 4 |
_a659.1 _bOGU 2007 |
| 100 | 1 |
_aO'Guinn, Thomas C. _eautor |
|
| 245 | 1 | 0 |
_aPublicidad y comunicación integral de marca _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 264 |
_aMéxico _bCengage Learning _c2007 |
||
| 300 |
_axliv, 781 páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de: Advertising and integrated brand promotion | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aPublicidad | |
| 700 | 1 |
_aAllen, Chris T. _eautor |
|
| 700 | 1 |
_aSemenik, Richard J. _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20130919 | ||
| 950 | _c20160607 | ||
| 950 | _c20180522 | ||
| 950 | _c20220330 | ||
| 950 | _c20230914 | ||
| 999 |
_c226939 _d226939 |
||