| 000 | 00855nam a2200265 4500 | ||
|---|---|---|---|
| 001 | 000127000 | ||
| 005 | 20240519154621.0 | ||
| 008 | 130628s2009 mx a fr 000 0 spa d | ||
| 020 | _a9789701067109 | ||
| 082 | 0 | 4 |
_a658.83 _bLAM 2009 |
| 100 | 1 | _aLambin, Jean Jacques | |
| 245 | 1 | 0 |
_aDirección de Marketing _bgestión estratégica y operativa del mercado _cJean Jacques Lambin, Carlo Galluci, Carlos Sicurello |
| 250 | _a2a | ||
| 264 |
_aMéxico _bMcGraw Hill _c2009 |
||
| 300 |
_axxii, 596 p. _bil. _c24 cm. |
||
| 500 | _aIncluye: Indice p. [573]-596 | ||
| 650 | 4 |
_aMarketing _xplaneación |
|
| 650 | 4 |
_aMercadotecnia _xplaneación |
|
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20130906 | ||
| 950 | _c20130906 | ||
| 950 | _c20230914 | ||
| 999 |
_c226701 _d226701 |
||