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| 001 | 000123266 | ||
| 005 | 20240519154510.0 | ||
| 008 | 031215s2013 mx a fr 001 0 spa d | ||
| 020 | _a9786073217224 | ||
| 040 |
_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bARM 2013 |
| 100 | 1 |
_aArmstrong, Gary _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de marketing _cGary Armstrong, Philip Kotler; traducción Astrid Mues Zepeda |
| 250 | _aDécima primera edición | ||
| 264 |
_aMéxico _bPearson Educación _c2013 |
||
| 300 |
_axxx, 617 páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing. An introduction | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aAdministración | |
| 700 | 1 |
_aKotler, Philip _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20130313 | ||
| 950 | _c20150217 | ||
| 950 | _c20151109 | ||
| 950 | _c20160121 | ||
| 950 | _c20160121 | ||
| 950 | _c20160512 | ||
| 950 | _c20160516 | ||
| 950 | _c20170918 | ||
| 950 | _c20201022 | ||
| 950 | _c20211007 | ||
| 950 | _c20221104 | ||
| 950 | _c20230914 | ||
| 999 |
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