| 000 | 00787nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000122267 | ||
| 005 | 20240519154454.0 | ||
| 008 | 301101s2012 mx a fr 001 0 spa d | ||
| 020 | _a9786073214209 | ||
| 082 | 0 | 4 |
_a658.8 _bKOT 2012 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing _cPhilip Kotler, Gary Armstrong; tr. Leticia Esther Pineda Ayala |
| 250 | _a14a | ||
| 264 |
_aMéxico _bPearson Educación _c2012 |
||
| 300 |
_a613 p. _bil. _c27 cm. |
||
| 500 | _aTraducción de: Principles of marketing | ||
| 504 | _aIncluye: Bibliografía, índice | ||
| 650 | 4 | _aAdministración | |
| 650 | 4 | _aMercadotecnia | |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20130128 | ||
| 950 | _c20230914 | ||
| 999 |
_c221968 _d221968 |
||