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|---|---|---|---|
| 001 | 000117020 | ||
| 005 | 20240519153454.0 | ||
| 008 | 060426r20042007sp ao fr 000 0 spa d | ||
| 020 | _a9788420541983 | ||
| 020 | _a8420541982 | ||
| 082 | 0 | 4 |
_a658.8 _bMAR 2007 |
| 245 | 0 | 0 |
_aMarketing _cPhilip Kotler...[et al.]; tr. Clara Eugenia Rivera Rodríguez |
| 250 | _a10a | ||
| 264 |
_aEspaña _bPearson Educación _c2004 |
||
| 300 |
_axxvii, 758 p. _bil. _c27 cm. |
||
| 500 | _aTraducción de: Principles of marketing | ||
| 500 | _areimp. 2007 | ||
| 504 | _aIncluye: Bibliografía p. 707-733, índice p. [749]-758 | ||
| 650 | 4 |
_aAdministración _xmercadotecnia |
|
| 650 | 4 | _aMarketing | |
| 700 | 1 | _aKotler, Philip | |
| 700 | 1 | _aArmstrong, Gary | |
| 700 | 1 | _aCamara Ibañez, Dionisio | |
| 700 | 1 | _aCruz Roche, Ignacio | |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20110627 | ||
| 950 | _c20230914 | ||
| 999 |
_c216721 _d216721 |
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