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| 008 | 991125s2008 mx a fr 001 0 spa d | ||
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| 040 |
_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.83 _bMAL 2008 |
| 100 | 1 |
_aMalhotra, Naresh K. _eautor |
|
| 245 | 1 | 0 |
_aInvestigación de mercados _cNaresh K. Malhotra; traducción María Elena Ortiz Salinas |
| 250 | _aQuinta edición | ||
| 264 | 1 |
_aMéxico _bPearson Educación _c2008 |
|
| 300 |
_axxxiv, 880 páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing research: an applied orientation | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20090616 | ||
| 950 | _c20100921 | ||
| 950 | _c20111027 | ||
| 950 | _c20151109 | ||
| 950 | _c20160516 | ||
| 950 | _c20170928 | ||
| 950 | _c20190618 | ||
| 950 | _c20220330 | ||
| 950 | _c20230914 | ||
| 950 | _c20240201 | ||
| 999 |
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