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| 001 | 000103365 | ||
| 005 | 20240519153057.0 | ||
| 008 | 080214s2007 mx a fr 001 0 spa d | ||
| 020 | _a9706866078 | ||
| 040 |
_aMx-chUA _bspa _erda |
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| 082 | 0 | 4 |
_a659.1 _bOGU 2007 |
| 100 | 1 |
_aO'Guinn, Thomas C. _eautor |
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| 245 | 1 | 0 |
_aPublicidad y comunicación integral de marca _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik; traducción Guadalupe Meza Staines |
| 264 |
_aMéxico _bInternational Thomson Editores _c2007 |
||
| 300 |
_a781 páginas _bilustraciones _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Advertising and integrated brand promotion | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aPublicidad | |
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20080214 | ||
| 950 | _c20111027 | ||
| 950 | _c20160503 | ||
| 950 | _c20171006 | ||
| 950 | _c20220114 | ||
| 950 | _c20230914 | ||
| 999 |
_c203066 _d203066 |
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