| 000 | 00888nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000101001 | ||
| 005 | 20240519153010.0 | ||
| 008 | 301101s2006 mx a fr 001 0 spa d | ||
| 020 | _a9684444223 | ||
| 082 | 0 | 4 |
_a658.83 _bKOT 2006 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aDirección de marketing _cPhilip Kotler; tr. Roberto L. Escalona García |
| 250 | _aMilenio | ||
| 264 |
_aMéxico _bPearson Educación _c2006 |
||
| 300 |
_axxxi, [755] p. _bil. _c25 cm. |
||
| 500 | _aTraducción de: Marketing management: analysis, planning, suplementation, and control | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aAdministración | |
| 650 | 4 | _aMercadotecnia | |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20070806 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c200702 _d200702 |
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