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|---|---|---|---|
| 001 | 000097827 | ||
| 005 | 20240519152916.0 | ||
| 008 | 070108s2002 mx a fr 000 spa d | ||
| 020 | _a9706862021 | ||
| 082 | 0 | 4 |
_a658.8 _bHOF 2002 |
| 100 | 1 | _aHoffman, K. Douglas | |
| 245 | 1 | 0 |
_aFundamentos de marketing de servicios _bconceptos, estrategias y casos _cK. Douglas Hoffman, John E. G. Bateson; tr. Pilar Mascaro |
| 250 | _a2a | ||
| 264 |
_aMéxico _bThomson _c2002 |
||
| 300 |
_axxi, 569 p. _bil _c24 cm. |
||
| 500 | _aTraducción de: Essentials of services marketing | ||
| 504 | _aIncluye: Bibliografía, e indice p. 558-567 | ||
| 650 | 1 | 4 | _aMarketing |
| 905 | _alibros | ||
| 950 | _c20070108 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c197528 _d197528 |
||