| 000 | 00820nam a2200253uar4500 | ||
|---|---|---|---|
| 001 | 000097825 | ||
| 005 | 20240519152916.0 | ||
| 008 | 070108s2002 mx fr 000 0 spa d | ||
| 020 | _a970686198X | ||
| 082 | 0 | 4 |
_a658.8 _bFER 2002 |
| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aEstrategias de marketing _cO. C. Ferrell, Michael D. Hartline, George H. Lucas; tr. José Luis Nuñez Herrejón |
| 250 | _a2a | ||
| 264 |
_aMéxico _bThomson _c2002 |
||
| 300 |
_axxiv, 463 p. _c26 cm. |
||
| 500 | _aTraducción de: Marketing stretegy | ||
| 504 | _aIncluye: Bibliografía e indice | ||
| 650 | 1 | 4 | _aMarketing - analisis, planeación |
| 905 | _alibros | ||
| 950 | _c20070108 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c197526 _d197526 |
||