| 000 | 00766nam a2200241uar4500 | ||
|---|---|---|---|
| 001 | 000097483 | ||
| 005 | 20240519152907.0 | ||
| 008 | 061116s2002 mx a fr 001 0 spa d | ||
| 020 | _a9706861998 | ||
| 082 | 0 | 4 |
_a658.8 _bLAM 2002 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel; tr. Adolfo Deras Quiñones... [et al.] |
| 250 | _a6a | ||
| 264 |
_aMéxico _bInternational Thomson _c2002 |
||
| 300 |
_axiv, 751 p. _bil. _c28 cm. |
||
| 500 | _aTraducción de: Marketing | ||
| 500 | _aIncluye: Indice p. 729-751 | ||
| 650 | 4 | _aMercadotecnia | |
| 950 | _c20061116 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c197184 _d197184 |
||