| 000 | 00879nam a2200289uar4500 | ||
|---|---|---|---|
| 001 | 000094737 | ||
| 005 | 20240519152821.0 | ||
| 008 | 040614s1995 sp a fr 001 0 spa d | ||
| 020 | _a8448116119 | ||
| 082 | 0 | 4 |
_a658.8 _bLAM 1995 |
| 100 | 1 | _aLambin, Jean-Jaques | |
| 245 | 1 | 0 |
_aMarketing estratégico _cJean-Jaques Lambin; tr. Salvador Miquel, Antonio Carlos Cuenca |
| 250 | _a3a | ||
| 264 |
_aEspaña _bMcGraw-Hill _c1995 |
||
| 300 |
_axxxiii, 610 p _bil _c23 cm |
||
| 500 | _aTraducido de: Le marketing strategique | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 1 | 4 | _aMercadotecnia |
| 650 | 2 | 4 | _aPublicidad |
| 650 | 2 | 4 | _aMercado-decisiones |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20060428 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c194438 _d194438 |
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