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_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a659.1 _bBEL 2005 |
| 100 | 1 |
_aBelch, George E. _eautor |
|
| 245 | 1 | 0 |
_aPublicidad y promoción _bperspectiva de la comunicación de marketing integral _cGeorge E. Belch, Michael A. Belch; traducción Jorge Luis Blanco y Correa Magallanes |
| 264 |
_aMéxico _bMcGraw Hill Interamericana _c2005 |
||
| 300 |
_axxvi, 849 páginas _bilustraciones _c26 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Advertising and promotion. An integrated marketing communications perspective | ||
| 504 | _aIncluye: Bibliografía | ||
| 650 | 4 | _aPublicidad | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aBelch, Michael A. _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20060119 | ||
| 950 | _c20060208 | ||
| 950 | _c20060509 | ||
| 950 | _c20090127 | ||
| 950 | _c20111027 | ||
| 950 | _c20160907 | ||
| 950 | _c20180314 | ||
| 950 | _c20190729 | ||
| 950 | _c20230914 | ||
| 999 |
_c192963 _d192963 |
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