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| 005 | 20240519152716.0 | ||
| 008 | 050615s1995 mx a fr 000 0 spa d | ||
| 020 | _a9688805076 | ||
| 040 |
_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bKOT 1995 |
| 100 | 1 |
_aKotler, Philip _eautor |
|
| 245 | 1 | 0 |
_aManual de mercadotecnia _btomo 2 _cPhilip Kotler; traducción Eugenia Rosete Solís |
| 250 | _aSéptima edición | ||
| 264 |
_aMéxico _bPrentice Hall Hispanoamericana _c1995 |
||
| 300 |
_a269-530 páginas _bilustraciones _c28 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de: Marketing management. Analysis, planning, implementation and control | ||
| 504 | _aIncluye: Bibliografía | ||
| 650 | 4 |
_aMercadeo _xmanuales |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20050615 | ||
| 950 | _c20060109 | ||
| 950 | _c20061206 | ||
| 950 | _c20111027 | ||
| 950 | _c20190626 | ||
| 950 | _c20220307 | ||
| 950 | _c20230914 | ||
| 999 |
_c190501 _d190501 |
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