000			00996nam a2200289uar4500
001			000087367
005			20240519152622.0
008			041103s1999 xxu fr 000 0 spa d
020			_a076191000X
082	0	4	_a658.83 _bBEA 1999
100	1		_aBearden, William O.
245	1	0	_aHandbook of marketing Scales _bmulti-Item measure for marketing and consumer behavior research _cWilliam O. Bearden, Richard G. Netemeyer
250			_a2a
264			_aEUA _bSage Publication,Inc. _c1999
300			_a535 p. _c29 cm.
440		0	_aAssociation for consumer research series
500			_aIncluye: Bibliografía referencial e indice
650	1	4	_aMercado, investigación de
650	2	4	_aConsimidor - beneficio - investigación
905			_alibros
944			_aGLOBAL
950			_c20041103
950			_c20060109
950			_c20111027
950			_c20230914
999			_c187068 _d187068