| 000 | 01035nam a2200301uar4500 | ||
|---|---|---|---|
| 001 | 000086722 | ||
| 005 | 20240519152613.0 | ||
| 008 | 040915s1989 sp fr 000 0 spa d | ||
| 020 | _a9684220022 | ||
| 082 | 0 | 4 |
_a153.736 _bRIE 1989 |
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 0 |
_aPosicionamiento _bel concepto que ha revolucionado la comunicación publicitaria y el marketing _cAl Ries, Jack Trout; tr. Gloria Presa Ampudia |
| 264 |
_aEspaña _bMcGraw-Hill _c1989 |
||
| 300 |
_a155 p. _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill de management | |
| 500 | _aTraducción de: Positioning: the battle for your mind | ||
| 500 | _aIncluye: Indice p. 154-155 | ||
| 650 | 4 | _aPosicionamiento(Publicidad) | |
| 650 | 4 | _aPercepción subliminal | |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20040915 | ||
| 950 | _c20050323 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c186423 _d186423 |
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