| 000 | 00877nam a2200277uar4500 | ||
|---|---|---|---|
| 001 | 000084917 | ||
| 005 | 20240519152544.0 | ||
| 008 | 040527s2001 sp a fr 001 0 spa d | ||
| 020 | _a8423417573 | ||
| 082 | 0 | 4 |
_a658.827 _bAAK 2001 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aLiderazgo de marca _cDavid A. Aaker, Erich Joachimsthaler; tr. Roberto M. Alvarez de Blanco |
| 264 |
_aEspaña _bDeusto _c2001 |
||
| 300 |
_a384 p. _bil. _c23 cm. |
||
| 500 | _aTraducción de: Brand leadership | ||
| 500 | _aIncluye: Indice p. [359]-384 | ||
| 650 | 1 | 4 | _aMarcas - mercado |
| 650 | 2 | 4 | _aAdministración - productos |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20040527 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c184618 _d184618 |
||