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|---|---|---|---|
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| 005 | 20240519152527.0 | ||
| 008 | 040326s1998 mx a fr 001 0 spa d | ||
| 020 | _a9701700597 | ||
| 082 | 0 | 4 |
_a659.132 _bCAP 1998 |
| 100 | 1 | _aCaples, John | |
| 245 | 1 | 0 |
_aPublicidad creativa _cJohn Caples; tr. Alejandra Medrano |
| 264 |
_aMéxico _bPrentice Hall Hispanoamericana _c1998 |
||
| 300 |
_a276 p. _bil. _c23 cm. |
||
| 500 | _aTraducción de: Tested advertising methods | ||
| 504 | _aIncluye: Indice | ||
| 650 | 1 | 4 | _aPublicidad |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20040326 | ||
| 950 | _c20040830 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
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_c183767 _d183767 |
||