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_aKotler, Philip _eautor |
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_aFundamentos de marketing _cPhilip Kotler, Gary Armstrong; traducción Roberto Escalona García |
| 250 | _aSexta edición | ||
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_aMéxico _bPearson Educación _c2003 |
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_axxx, 589 páginas _bilustraciones _c26 cm. _edisco compacto 12 cm. |
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_aArmstrong, Gary _eautor |
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