| 000 | 01079nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 000074747 | ||
| 005 | 20240519151005.0 | ||
| 008 | 021202s2002 mx a fr 000 0 spa d | ||
| 020 | _a9701033256 | ||
| 082 | 0 | 4 |
_a658.8 _bZEI 2002 |
| 100 | 1 | _aZeithaml, Voltaire A | |
| 245 | 1 | 0 |
_aMarketing de servicios _bun enfoque de integración del cliente a la empresa _cValerie A. Zeithaml, Mary Jo Bitar, tr. Maria Isabel Perez de Lara Choy |
| 264 |
_aMéxico _bMcGraw-Hill / Interamericna _c2002 |
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| 300 |
_axxxii, 747 p. _bil. _c23 cm. |
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| 500 | _aTraducción de: Services marketing: integrating customer focus across the firm | ||
| 504 | _aIncluye: Bibliografía e indice | ||
| 650 | 1 | 4 | _aMarketing - servicios |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20021202 | ||
| 950 | _c20030724 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20140821 | ||
| 950 | _c20230914 | ||
| 999 |
_c174450 _d174450 |
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