| 000 | 00988nam a2200289uar4500 | ||
|---|---|---|---|
| 001 | 000070627 | ||
| 005 | 20240519150909.0 | ||
| 008 | 271101s1997 mx a fr 000 0 spa d | ||
| 020 | _a9688809233 | ||
| 082 | 0 | 4 |
_a658.83 _bTAY 1997 |
| 100 | 1 | _aTaylor, James W. | |
| 245 | 1 | 0 |
_aPlaneación de mercadotecnia _buna guía paso a paso _cJames W. Taylor; tr. Ma del Pilar Carril |
| 264 |
_aMéxico _bPrentice-Hall Hispanoamericana _c1997 |
||
| 300 |
_axxii, 365 p. _bil. _c23 cm. |
||
| 500 | _aTraducción de: Marketing planning | ||
| 500 | _aIncluye: Indice p. 361-365 | ||
| 650 | 4 |
_aMercadotecnia _xinvestigación |
|
| 650 | 4 | _aPlaneación | |
| 905 | _alibros | ||
| 950 | _c20011127 | ||
| 950 | _c20021023 | ||
| 950 | _c20060109 | ||
| 950 | _c20070426 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c170330 _d170330 |
||