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_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bMCC 2001 |
| 100 | 1 |
_aMcCarthy, E. Jerome _eautor |
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| 245 | 1 | 0 |
_aMarketing _bun enfoque global _cE. Jerome McCarthy, William D. Perreault; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin |
| 250 | _aSegunda ed. | ||
| 264 |
_aMéxico _bMcGraw-Hill Interamericana _c2001 |
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| 300 |
_axxiv, 797 páginas _bilustraciones _c28 cm. _e1 disco compacto (título: student Cd-rom to accompany "basic Marketing") |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Basic marketing a global managerial approach | ||
| 500 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 |
_aAdministración _xmercadotecnia |
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| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aPerreault, William D. _eautor |
|
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
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| 950 | _c20010820 | ||
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