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_a658.8 _bKOT 2001 |
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_aKotabe, Masaaki _eautor |
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_aMarketing global marketing _cMasaaki Kotabe, Kristiaan Helsen |
264 |
_aMéxico _bLimusa Wiley _c2001 |
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300 |
_a824 páginas _c26 cm. |
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336 |
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500 | _aIncluye: Indice | ||
650 | 4 | _aMercadotecnia - exportación - negocios | |
650 | 4 | _aNegocios Internacionales | |
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944 | _aGLOBAL | ||
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