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|---|---|---|---|
| 001 | 000068070 | ||
| 005 | 20240519150830.0 | ||
| 008 | 010330s1998 ck a fr 001 0 spa d | ||
| 020 | _a9586008282 | ||
| 082 | 0 | 4 |
_a658.8 _bGUI 1998 |
| 100 | 1 | _aGuiltinan, Joseph P | |
| 245 | 1 | 0 |
_aGerencia de marketing _bEstrategias y programas _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; tr. Cecilia Avila de Barón |
| 264 |
_aColombia _bMcGraw-Hill Interamericana _c1998 |
||
| 300 |
_axv, 470 p. _bil. _c24 cm. |
||
| 500 | _aTraducción de: Marketing Management | ||
| 500 | _aIncluye: Indice p. 455-470 | ||
| 650 | 4 | _aMercadotecnia | |
| 905 | _alibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20010330 | ||
| 950 | _c20021023 | ||
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| 950 | _c20021105 | ||
| 950 | _c20060109 | ||
| 950 | _c20060406 | ||
| 950 | _c20061116 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c167776 _d167776 |
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