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_aMx-chUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.8 _bKOT 1998 |
| 100 | 1 |
_aKotler, Philip _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de mercadotecnia _cPhilip Kotler, Gary Armstrong; traducción Guadalupe Meza Staines |
| 250 | _aSegunda edición | ||
| 264 |
_aMéxico _bPrentice Hall Hispanoamericana _c1998 |
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| 300 |
_axxix, 581 páginas _bilustraciones _c25 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing: an introduction | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aAdministración | |
| 700 | 1 |
_aArmstrong, Gary _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
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