| 000 | 00994nam-a2200301uar4500 | ||
|---|---|---|---|
| 001 | 000067449 | ||
| 005 | 20240519150821.0 | ||
| 008 | 280201s1994----mx-a---fr-----000-0-spa-d | ||
| 020 | _a9688803782 | ||
| 082 |
_a659.1 _bRUS _c1994 |
||
| 100 | 1 | _aRussell, J. Thomas | |
| 245 | 1 |
_aOtto Kleppner Publicidad _cJ. Thomas Russell, W. Ronald Lane; tr. Georgina Greenham del Castillo |
|
| 250 | _a12a. | ||
| 264 |
_aMéxico _bPrentice Hall Hispanoamericana _c1994 |
||
| 300 |
_axviii, 865 p _bil _c27 cm |
||
| 500 | _aTraducción de: Kleppners advertising procedure | ||
| 650 | 1 | 4 | _aPublicidad |
| 650 | 2 | 4 | _aComunicación en masas |
| 905 | _aLibros | ||
| 950 | _c20010228 | ||
| 950 | _c20010305 | ||
| 950 | _c20021023 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c167156 _d167156 |
||