| 000 | 01283nam a2200385uib4500 | ||
|---|---|---|---|
| 001 | 000066735 | ||
| 005 | 20240519150810.0 | ||
| 008 | 190101s1988 mx fr 001 0 spa d | ||
| 020 | _a9684519982 | ||
| 040 |
_aMx-ChUA _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bRIE 1988 |
| 100 | 1 |
_aRies, Al _eautor |
|
| 245 | 1 | 3 |
_aLa guerra de mercadotecnia _cAl Ries, Jack Trout; traducción María Teresa Saldivar |
| 264 |
_aMexico _bMcGraw Hill Hispanoamericana _c1988 |
||
| 300 |
_axii, 213 páginas _c21 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de: Marketing warfare | ||
| 500 | _aIncluye: Índice | ||
| 650 | 1 | 4 | _aMercadotecnia |
| 700 | 1 |
_aTrout, Jack _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20010119 | ||
| 950 | _c20010305 | ||
| 950 | _c20021023 | ||
| 950 | _c20021029 | ||
| 950 | _c20040302 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20220307 | ||
| 950 | _c20230914 | ||
| 999 |
_c166442 _d166442 |
||