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_a658.8 _bZIK 1993 |
| 100 | 1 | _aZikmund, William | |
| 245 | 1 | 0 |
_aMercadotecnia _cWilliam Zikmund; Michael D'Amico; tr. Rafael Quijano |
| 264 |
_aMéxico _bCecsa _c1993 |
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