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_a658.802 _bMCC 1994 |
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_aMcCarthy, E. Jerome _eautor |
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_aApplications in basic marketing _bClippings from the popular business press _cE. Jerome McCarthy, William D. Perreault |
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_aEstado Unidos _bIrwin _c1994 |
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_aPerreault, William D. _eautor |
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