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005 | 20240519150434.0 | ||
008 | 991125s1992 mx fr 001 0 spa d | ||
020 | _a9789701000311 | ||
020 | _a9701000315 | ||
040 |
_aMx-ChUA _bspa _erda |
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082 | 0 | 4 |
_a658.8 _bHIE 1992 |
100 | 1 |
_aHiebing Jr., Roman G. _eautor |
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245 | 1 | 0 |
_aCómo preparar el éxitoso plan de mercadotecnia _cRoman G. Hiebing, Scott W. Cooper; traducción Rosa María Rosas Sánchez |
264 |
_aMéxico _bMcGraw Hill Interamericana _c1992 |
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300 |
_axviii, 325 páginas _c27 cm. |
||
336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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500 | _aTraducción de: How to write a successful marketing plan | ||
500 | _aIncluye: Índice | ||
650 | 4 | _aMercadotecnia | |
650 | 4 | _aMercadeo | |
700 | 1 |
_aCooper, Scott W. _eautor |
|
905 | _aLibros | ||
944 | _aGLOBAL | ||
950 | _c20000814 | ||
950 | _c20021023 | ||
950 | _c20040106 | ||
950 | _c20060109 | ||
950 | _c20090603 | ||
950 | _c20111027 | ||
950 | _c20180904 | ||
950 | _c20220308 | ||
950 | _c20230914 | ||
999 |
_c144502 _d144502 |