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_a658.83 _bKOT 1995 |
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_aKotler, Philip _eautor |
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_aDirección de mercadotecnia _banálisis, planeación y control _cPhilip Kotler; traducción R. Quijano R. |
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_aMéxico _bDiana _c1985 |
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_a867 páginas _bilustraciones _c23 cm. |
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| 500 | _aTraducción de: Marketing managament | ||
| 500 | _a11a reimpresión 1995 | ||
| 650 | 4 | _aAdministración | |
| 650 | 4 | _aMercadotecnia | |
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