| 000 | 01006nam-a2200301--04500 | ||
|---|---|---|---|
| 001 | 000031914 | ||
| 005 | 20240519145131.0 | ||
| 008 | 991125c19921992mex-----------000-0-spa-u | ||
| 020 | _a970-10-0034-X | ||
| 082 |
_a659.142 _bSCH 1992 |
||
| 100 | 1 | _aSchulberg, Bob | |
| 245 |
_aPublicidad radiofónica _cBob Schulberg; tr. Angel Carlos González Ruiz |
||
| 264 |
_aMéxico _bMcGraw Hill Interamericana _c1992 |
||
| 300 | _axvi, 297p.; 21cm. | ||
| 500 | _aRadio advertising : the authoritative handbook | ||
| 501 | _aBIBLIOTECA: UACH-BIBCEN | ||
| 504 | _aIncluye: Indice p.289-297 | ||
| 650 | _aPublicidad en radio 2. Comunicación masiva 3. Mercadotecnia | ||
| 903 |
_aAC _bC00490 |
||
| 905 | _aLibros | ||
| 950 | _c20000814 | ||
| 950 | _c20021023 | ||
| 950 | _c20060109 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c131622 _d131622 |
||