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_aMx-chUA _bspa _erda |
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_a658.83 _bKOT 1997 |
| 100 | 1 |
_aKotler, Philip _eautor |
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| 245 | 1 | 0 |
_aMercadotecnia para hotelería y turismo _cPhilip Kotler, John Bowen, James Makens; traducción Miguel Ángel Sánchez Carrión |
| 264 |
_aMéxico _bPrentice Hall Hispanoamericana _c1997 |
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| 300 |
_axvii, 704 páginas _bilustraciones _c23 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing for hospitality and tourism | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 |
_aMercadotecnia _xhotelería |
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| 650 | 4 |
_aMercadotecnia _xturismo |
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