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|---|---|---|---|
| 001 | 000031247 | ||
| 005 | 20240519145121.0 | ||
| 008 | 991125s1996 mx a fr 001 0 spa d | ||
| 020 | _a9688807974 | ||
| 040 |
_aMx-chUA _bspa _erda |
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| 082 | 0 | 4 |
_a659.1 _bWEL 1996 |
| 100 | 1 |
_aWells, William _eautor |
|
| 245 | 1 | 0 |
_aPublicidad _bprincipios y prácticas _cWilliam Wells, John Burnet, Sandra Moriarty; traducción Concepción Verania De Parres Cárdenas |
| 264 |
_aMéxico _bPrentice-Hall Hispanoamericana _c1996 |
||
| 300 |
_axxv, 948 páginas _bilustraciones _c26 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de: Advertensing principles and practice | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aPublicidad | |
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20000814 | ||
| 950 | _c20021023 | ||
| 950 | _c20040129 | ||
| 950 | _c20060109 | ||
| 950 | _c20060307 | ||
| 950 | _c20101004 | ||
| 950 | _c20111027 | ||
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| 950 | _c20220114 | ||
| 950 | _c20230914 | ||
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