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| 005 | 20240519145120.0 | ||
| 008 | 991125s1998 mx a fr 001 0 spa d | ||
| 020 | _a9701700503 | ||
| 040 |
_aMx-ChUA _bspa _erda |
||
| 082 | 0 | 4 |
_a658.83 _bZIK 1998 |
| 100 | 1 |
_aZikmund, William G. _eautor |
|
| 245 | 1 | 0 |
_aInvestigación de mercados _cWilliam G. Zikmund; traducción Miguel Ángel Sánchez Carrión, Concepción Verania De Parres Cárdenas |
| 264 | 1 |
_aMéxico _bPrentice Hall Hispanoamericana _c1998 |
|
| 300 |
_axxvi, 739 páginas _bilustraciones _c25 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Exploring marketing research | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 4 | _aMercadotecnia | |
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
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| 950 | _c20060109 | ||
| 950 | _c20071204 | ||
| 950 | _c20111027 | ||
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