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_a658.8 _bLAM 1987 |
| 100 | 1 | _aLambin, Jean-Jacques | |
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_aMarketin estratégico _cJean-Jacques Lambin; tr. Alejandro Molla Descals |
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_aEspaña _bMc Graw-Hill _c1987 |
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_aEstrategias _xmercadotecnia |
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