000 | 00953nam a2200301uar4500 | ||
---|---|---|---|
001 | 000027693 | ||
005 | 20240519145049.0 | ||
008 | 991125s1985 mx a fr 000 0 spa d | ||
020 | _a9681316614 | ||
082 | 0 | 4 |
_a658.83 _bKOT 1985 |
100 | 1 | _aKotler, Philip | |
245 | 1 | 0 |
_aDirección de mercadotecnia _banálisis, planeación y control _cPhilip Kotler; tr. R. Quijano R. |
250 | _a4a | ||
264 |
_aMéxico _bDiana _c1985 |
||
300 | _a867 p. | ||
650 | 4 |
_aAdministración _xmercadotecnia |
|
650 | 4 |
_aMercado _xestrategias |
|
905 | _aLibros | ||
944 | _aGLOBAL | ||
950 | _c20000814 | ||
950 | _c20021023 | ||
950 | _c20040203 | ||
950 | _c20060109 | ||
950 | _c20060906 | ||
950 | _c20111027 | ||
950 | _c20230914 | ||
999 |
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