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_aMx-ChUA _bspa _erda |
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_a658.83 _bMAL 1997 |
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_aMalhotra, Naresh K. _eautor |
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| 245 | 1 | 0 |
_aInvestigación de mercados _bun enfoque práctico _cNaresh K. Malhotra; traducción Verania de Parres Cárdenas |
| 264 | 1 |
_aMéxico _bPrentice Hall Hispanoamericana _c1997 |
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| 300 |
_axxxv, 890 páginas _bilustraciones _c24 cm. |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Marketing research: an applied orientation | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 |
_aMercado _xentorno |
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