Bearden, William O. <br/><br/>
Handbook of marketing Scales  multi-Item measure for marketing and consumer behavior research 
William O. Bearden, Richard G. Netemeyer 
 - 2a 
 - 535 p.  29 cm. 
 - Association for consumer research series .
<br/><br/> Incluye: Bibliografía referencial e indice 
<br/><br/><label>ISBN: </label>076191000X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercado, investigación de<br/>Consimidor - beneficio - investigación
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA 1999