Zeithaml, Valerie A <br/><br/>
Services marketing  Integrating customer focus across the firm 
Valerie A. Zeithaml, Mary Jo Bitner 
 - xxviii, 620 p.  il.  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Incluye: Bibliografía e indice 
<br/><br/><label>ISBN: </label>0072312211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicios industriales - mercadotecnia<br/>Informacion y reclamaciones - mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI 2000