Gross, Charles W. <br/><br/>
Marketing concepts and decision making 
Charles W. Gross; Robin T. Peterson 
 - xxviii: 700 p. 
<br/><br/> BIBLIOTECA: UACH-FCQ 
<br/><br/><label>ISBN: </label>0-314-85242-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercado--Analisis de<br/>Mercadotecnia--investigacion
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO 1987