McCarthy, E. Jerome <br/><br/>
Applications in basic marketing  Clippings from the popular business press 
E. Jerome McCarthy, William D. Perreault 
<br/><br/><label>ISBN: </label>0256139423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotécnia<br/>Mercadeo<br/>Comercialización<br/>Administración--mercadotécnia
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCC 1994