Gilson, Christopher C. <br/><br/>
Advertising:  concepts and strategies 
Christopher C. Gilson, Harold W. Berkman 
 - xxx, 610 p. / 26 cm. 
<br/><br/> FACULTAD DE ZOOTECNIA 
<br/><br/><label>ISBN: </label>0-394-32265-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Propaganda<br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>659.11  / GIL c1980