Lambin, Jean-Jacques <br/><br/>
Marketin estratégico 
Jean-Jacques Lambin; tr. Alejandro Molla Descals 
 - xiii, 328 p. 
<br/><br/><label>ISBN: </label>8476151772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Estrategias--mercadotecnia<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM 1987