Kottler, Philip <br/><br/>
Mercadotecnia/ 
Philip Kotler; José Manuel Salazar, tr 
 - 2a ed. 
 - 745 p. 
<br/><br/> BIBLIOTECA: UACH-FFYL 
<br/><br/><label>ISBN: </label>968-880-156-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 1989