Gilson, Christopher. <br/><br/>
Advertising:  concepts and strategies./ 
Christopher Gilson 
 - 610 p. 
<br/><br/> BIBLIOTECA: UACH-FFYL 
<br/><br/><label>ISBN: </label>0-394-32265-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Propaganda y anuncios<br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>659.131  / GIL 1980